DZOIR is a demi-fine jewellery label built by two friends: Faraz Akhtar and Mohd Huzaifa. Their aim was clear — offer pieces that show careful craft and a lasting finish while fitting modern daily life. The brand brings together old values of good making and new needs for comfort.
Craftsmanship at DZOIR is not only about looks. It is about how a piece feels and works. The founders ensure that each connection, clasp, and polish is strong. This means the jewellery keeps its glow and function through normal, everyday use. Attention to such small parts makes the pieces feel premium and reliable.
The design language is timeless. DZOIR avoids very large stones or extreme shapes. Instead, it uses simple forms like soft hoops, slim chains, and small pendants. This quiet style is easy to mix with many clothes and it stays relevant across seasons. A timeless piece is more likely to be worn for years, which fits the brand’s idea of lasting value.
Comfort is a big focus. DZOIR pieces are sized and weighted to sit well on the body. Necklaces fall neatly at the collarbone, rings do not pinch, and earrings do not pull. Comfort helps people keep the jewellery on all day — and that is the point. Jewellery should be enjoyed, not taken off quickly.
DZOIR also thinks of practicality. Pieces are made with secure fastenings and smooth edges to prevent snagging. Finishes resist dulling to keep the look fresh. These choices mean the wearer can forget worry and simply feel good. That ease is often praised by early customers.
The brand follows a thoughtful release plan. Instead of huge drops, DZOIR prefers small collections that focus on quality and coherence. This allows careful testing and keeps attention on pieces that customers truly want. The founders listen to feedback and refine future drops with that insight.
Emotion matters too. Jewellery often marks small or big moments — a job, a gift, a promise. Because DZOIR pieces are wearable every day, they naturally become part of life’s moments. Their quiet design lets the memory stay in front, not the jewellery itself.
DZOIR’s balance of craft and comfort makes it a practical choice for people who want something pretty and trustworthy. For anyone building a jewellery collection that fits life rather than rare events, DZOIR offers a strong, gentle option.