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Accuracy at the Core: How Ananta Healthcare Is Earning People’s Trust

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A diagnostic report is often an important part of a healthcare decision. It can help doctors understand a person’s health, identify potential concerns, recommend further investigations or determine the next course of action. With so much depending on the information a report provides, accuracy becomes fundamental to diagnostic care. Ananta Healthcare recognises this responsibility and places reliability at the core of the testing experience it seeks to deliver.

Getting the Details Right

Behind every diagnostic report is a process that involves several important stages. From collecting and identifying a sample correctly to handling, testing and processing it, attention to detail matters throughout. Ananta Healthcare focuses on maintaining organised processes and quality-focused laboratory practices to support reliable testing.

An important part of this approach is also ensuring that reports provide the complete set of parameters included in a test. Rather than compromising on the scope of a test or leaving out relevant parameters, Ananta Healthcare focuses on providing comprehensive reports that reflect what the test is intended to measure. This helps ensure that people and their doctors have access to complete information when reviewing the results.

Whether someone is undergoing a routine blood test, a preventive health check-up or an investigation recommended by a doctor, the expectation remains the same: the report should provide dependable information about their health. By maintaining a consistent focus on quality across the testing process, Ananta Healthcare aims to give people greater confidence in the reports they receive.

Reliability That Encourages Confidence

Confidence in a diagnostic provider is rarely built through a single interaction. It develops when people receive a consistently dependable experience each time they get tested. This is especially important for those who undergo regular investigations to monitor existing health parameters or keep track of changes over time.

For Ananta Healthcare, every test therefore carries the responsibility of maintaining the same focus on accuracy and reliability. Rather than viewing diagnostic testing as simply completing a test and delivering a report, the emphasis is on providing information that people and their doctors can confidently use as part of broader healthcare decisions.

Quality at Every Step

The quality of diagnostic testing does not begin only when a sample enters the laboratory. What happens before testing can be equally important. Proper sample collection, identification, handling and transportation all contribute to maintaining the integrity of the testing process.

Ananta Healthcare takes this wider view of diagnostics, paying attention to the complete journey of a sample. At the same time, free home sample collection on all tests makes it easier for people to access these services without travelling to a collection centre. This brings convenience into the process without shifting the focus away from careful and organised testing practices.

Earning Trust Over Time

As awareness around preventive healthcare and regular health monitoring grows, people are paying greater attention to the quality of the diagnostic services they choose. Convenience can make testing easier, but the value of a diagnostic service ultimately rests on the confidence people have in their reports.
By consistently focusing on accuracy, careful processes and dependable reporting, Ananta Healthcare is working to earn that confidence over time. The objective is straightforward: to ensure that whenever people turn to diagnostics for answers about their health, they have access to a service built around quality they can rely on.

Disclaimer: This article is for informational and awareness purposes only and should not be considered medical advice, diagnosis or treatment. The information presented about Ananta Healthcare, its diagnostic services, health check-ups and home sample collection is based on the information provided and is intended to provide general awareness. Readers should consult qualified healthcare professionals for medical advice and decisions regarding their health. Availability of services, test packages and facilities may vary by location.

Veterinary Health Alert: Pet Natural Remedy Unveils Dual-Action Botanical Protocol to Halt Household Tick Re-Infestation Cycles in Companion Animals

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Pre-clinical evaluations demonstrate 100 percent larval mortality and rapid 24-hour environmental neutralization against resistant tick species without toxic synthetic chemicals

BENGALURU, INDIA — September 21, 2026 — With seasonal shifts driving a spike in ectoparasite populations across urban households, veterinary healthcare innovator Pet Natural Remedy has published key clinical guidance on breaking the reproductive cycle of resistant dog ticks. The protocol highlights the therapeutic role of Nomoticks Xtra Anti-Tick and Flea Body Spray alongside comprehensive environmental pest management.

Ticks are recognized by veterinary clinicians as dangerous vectors for debilitating canine haemoparasitic diseases, including Babesiosis, Ehrlichiosis, Anaplasmosis, and Hepatozoonosis. Because subclinical infections frequently function as silent reservoirs within domestic environments, treating only the animal host leaves the primary threat unaddressed. In typical domestic environments, the overwhelming majority of the tick population resides off the host in the form of eggs, larvae, and questing nymphs hidden within cracks, floor baseboards, and pet bedding.

To provide complete vector control, Pet Natural Remedy evaluated a dual-action botanical protocol designed to eliminate parasites on the animal while neutralizing off-host reservoirs.

In Vitro and Environmental Trial Milestones

Independent evaluations conducted across dominant domestic tick species (including Rhipicephalus sanguineus and Rhipicephalus microplus) verified rapid acaricidal performance:

  • 100 Percent Larval Elimination: Standardized Larval Immersion Tests (LIT) and Larval Packet Tests (LPT) documented 100 percent larval mortality, confirming immediate destruction of intermediate stages before they reach reproductive maturity.
  • Rapid Adult Knockdown: Adult Immersion Tests (AIT) recorded complete parasite immobilization on contact, with visible mortality in 24 hours and 100 percent elimination within 48 hours post-exposure.
  • 24-Hour Off-Host Ovicidal Action: In environmental field assessments across animal sheds and bedding zones, targeted application eliminated active adult and larval colonies within 24 hours. The formulation halted egg development, preventing egg hatching entirely and arresting the re-infestation cycle.
  • Sustained On-Host Recovery: Naturally infested animals monitored in field conditions reached complete clearance of active parasites within 48 to 72 hours of topical administration.

Triple-Action Botanical Mechanism

Standard synthetic ectoparasiticides rely on singular chemical molecules, which frequently induce physiological resistance over repeated seasons. Nomoticks Xtra Body Spray employs a multi-targeted matrix of bio-standardized phytoactives:

  • Nimba (Azadirachta indica) Seed Oil: Blocks acetylcholinesterase (AChE) enzymes and octopamine neuro-receptors in ticks, resulting in nervous system paralysis while inducing structural damage to parasitic gut and salivary tissue.
  • Guggulu (Commiphora wightii) Bark Oil: Acts as a specialized larvicidal and ovicidal barrier that prevents embryogenesis, neutralizing fertile eggs and nymphs.
  • Kattrna (Cymbopogon citratus) Leaf Oil: Rapidly dissolves protective outer exoskeleton waxes, causing desiccation while leaving a persistent botanical scent barrier that repels outdoor ticks from climbing onto treated pets.

“Veterinarians consistently face recurring infestations because standard spot-on treatments do not address the millions of eggs and larvae developing in home flooring and carpets,” said Ayush Agarwal, Business Head at Pet Natural Remedy. “Our goal with Nomoticks Extra Formulation is to provide multi-pet households with a scientifically backed, lick-safe alternative that provides 360-degree protection without exposing delicate animals to chemical neurotoxins.”

Safe for Kittens, Puppies, and Indoor Living Spaces

Unlike conventional synthetic topicals that pose toxicity risks if ingested during self-grooming, Nomoticks Xtra is 100 percent lick-safe, steroid-free, and formulated for daily use during acute infestations, transitioning to maintenance protection every three days. The botanical spray is approved for dogs, cats, puppies, and kittens of all breeds.

Manufactured under strict ISO 9001:2015 standards and Good Manufacturing Practice (GMP) certifications, the product is licensed under official Ayush regulatory frameworks to guarantee clinical-grade purity and safety.

For detailed pre-clinical trial documentation or to order direct for clinical practice.

Pen and Paper Publication Named India’s Fastest-Growing Publishing Company at EFI Awards 2026

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Pen and Paper Publication Wins “India’s Fastest-Growing Publishing and Author-Branding Company” Award at EFI Awards 2026

New Delhi: Pen and Paper Publication and Academy, one of India’s fastest-growing self-publishing platforms, has been conferred the title of India’s Fastest-Growing Publishing and Author-Branding Company at the EFI Awards 2026. The award was presented on 30th May 2026 at Radisson Blu, Dwarka, New Delhi, during the Combined Grand Book Launch Event and Category Awards 2026, by veteran Bollywood actress and singer Padmini Kolhapure, in front of an audience of authors, entrepreneurs, publishers and creative professionals from across the country.

The Combined Grand Book Launch Event and Category Awards 2026, organised by EFI, has emerged over recent years as one of the more closely watched gatherings within India’s literary and publishing calendar, bringing together voices from traditional publishing, self-publishing, digital content creation and the wider entrepreneurial ecosystem under a single roof. This year’s edition was no exception, featuring a day of book launches, business networking, panel discussions and category awards designed to recognise excellence across the publishing and creator economy.

For Pen and Paper Publication, the recognition arrives at a particularly significant moment. The company has spent the last two years building what it describes as a full-stack publishing ecosystem, one designed to support authors not merely through the mechanical process of getting a book printed, but through every stage of building a sustainable, visible writing career.

A Data-Backed Recognition, Not a Symbolic One

Awards in the publishing and media space are sometimes criticised for rewarding visibility over substance. Pen and Paper Publication’s case, however, is built on measurable operational data. Within two years of active operation, the company has published over 3,000 books across genres ranging from self-help and business to fiction, poetry and academic non-fiction. It has helped more than 1,800 authors in writing and publishing their books, many of them first-time writers with no prior experience, and has helped generate more than 120 Amazon bestsellers, a figure that places it among the more prolific self-publishing operations currently active in the Indian market.

The company has additionally built a network of over 200 media partnerships, a figure it says has been instrumental in extending author visibility well beyond the point of publication, into digital press coverage, podcast features, and cross-platform promotional placements that many independent authors would otherwise struggle to access on their own.

“This recognition belongs to every author who trusted us with their story, and to every team member who has shown up with the specific commitment that genuine author support requires,” a Pen and Paper Publication spokesperson said following the ceremony. “It is proof of two years of relentless, purposeful work, and it marks the beginning of the next phase, not the end of this one.”

Padmini Kolhapure’s Presence Underlined a Larger Message

The presence of Padmini Kolhapure at the ceremony carried symbolic weight beyond the award itself. Known for a career spanning both Hindi and regional cinema, Kolhapure’s appearance was widely seen by attendees as a reminder that storytelling, whether delivered through film or the printed page, draws on the same fundamental human instinct: the desire to be understood, and to help others feel less alone in their experiences. Several attendees at the event noted that her remarks touched on the emotional weight every storyteller carries, regardless of the medium they choose to work in.

Pen and Paper Publication’s team described standing at the centre of that celebration as validating not just in terms of business growth, but in terms of the human impact the company has been able to facilitate for its authors, many of whom had never previously imagined themselves holding a published, ISBN-registered book in their hands.

A Complete Author-Support Ecosystem Behind the Numbers

Unlike conventional self-publishing platforms limited largely to printing and basic distribution, Pen and Paper Publication operates what it calls a full-spectrum service model. This includes writing assistance for authors who have a story but need support articulating it, professional editing and proofreading, ISBN allocation, custom cover design, marketing mockups, translation services, audiobook and podcast production, public relations, and comprehensive author-branding support intended to convert a single published title into sustained, long-term professional credibility.

The company’s distribution network spans major retail platforms including Amazon Kindle, Google Books, Kobo, Flipkart, ShopClues and Snapdeal, ensuring that books published through the platform are not confined to a single retail channel but are discoverable across the platforms readers already use daily.

Central to this ecosystem is a commercial structure that authors themselves frequently cite as a key differentiator: writers who publish through Pen and Paper Publication retain 100 percent copyright ownership of their work and receive their full share of profits, a model that stands in sharp contrast to traditional publishing arrangements, where royalty structures and rights assignments can significantly limit an author’s long-term control and earning potential.

What This Means for India’s Broader Publishing Landscape

India remains one of the largest publishing markets in the world by volume, and the sector has witnessed accelerated growth in self-publishing over the past several years, driven by authors increasingly seeking faster timelines, greater creative control and more transparent commercial terms compared to traditional publishing routes. Industry observers note that this shift has been particularly pronounced among first-time authors, working professionals, and subject-matter experts across fields such as finance, psychology, education and entrepreneurship, many of whom have turned to self-publishing specifically to establish themselves as credible voices within their professional domains.

Pen and Paper Publication’s EFI Awards recognition positions the company as a benchmark case study within this ongoing industry shift, offering a data-backed example of how a full-service, author-first publishing model can scale rapidly while maintaining the kind of personalised support historically associated only with boutique publishing houses.

Looking Ahead

With the award now secured, Pen and Paper Publication says its two-year milestone represents a foundation rather than an endpoint, with company leadership indicating an intention to expand its national footprint through participation in major literary events in the coming years, alongside a broader long-term ambition of establishing itself as a globally recognised name within self-publishing.

About Pen and Paper Publication

Pen and Paper Publication is a part of Pen and Paper Academy Group, a self-publishing house dedicated to helping authors bring their vision to life through end-to-end publishing, marketing and author-branding services. Having helped more than 1,800 authors in writing and publishing over 3,000 books, alongside 120plus Amazon bestsellers, the company continues to expand its footprint across India’s publishing landscape.

Website: https://www.pnpacademy.in

Instagram: https://www.instagram.com/pnp.publications/

Rustom Kerawalla and VIBGYOR Group of Schools Focus on Strong Leadership

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Rustom Kerawalla and VIBGYOR Group of Schools are focusing on strong leadership as the education group prepares for its next stage of growth. The Annual Leadership Meet in Navi Mumbai brought together principals and leadership team members from different VIBGYOR schools across India. The three day event gave school leaders an opportunity to discuss the future of education and the Group’s plan to reach more than 80 schools.

The theme of the gathering was “Navigating the Next Horizon: Charting the Course to 80+ Schools.” The theme reflected the Group’s growth plans while also highlighting the importance of maintaining educational standards. For VIBGYOR the journey towards 80+ schools is not only about opening more campuses. It is also about creating a positive experience for students families teachers and school communities.

Rustom Kerawalla spoke about the importance of quality during this next phase. He explained that the real goal behind the expansion is to maintain the quality of the experience provided to every child and family. His message placed leadership at the heart of VIBGYOR’s future. School leaders will have an important role in making sure that growth does not affect the values and standards of the institution.

The leadership meet also included discussions about the changing needs of students parents and educators. Principals shared experiences from their campuses and discussed ideas that could support better school environments. These conversations allowed leaders from different locations to learn from each other and understand the challenges faced by schools today.

Four panel discussions were an important part of the event. The Future of Schooling session looked at how schools can prepare students for a changing world. The Parents and Community discussion focused on building stronger relationships with families and the wider community. The Teachers of the Future panel highlighted the need for capable and committed educators. Another session focused on the business side of education and the need for responsible planning to support long term growth.

Vice Chairperson Kavita Kerawalla also highlighted the role of principals. She noted that principals are responsible for building not only schools but also communities. Her message reinforced the importance of cooperation between students parents teachers and school leaders.

The event also featured motivational sessions by Brigadier Baleyada Muthanna Cariappa and Indian Paralympian Deepa Malik. Their experiences offered lessons in resilience discipline and leadership.

Founded in 2004 Rustom Kerawalla’s VIBGYOR Group of Schools has grown to 41 schools across 15 major cities. The Group supports more than 60,000 learners. As VIBGYOR moves towards its 80+ school goal the focus remains on leadership quality education and the overall development of every learner.

To learn more about VIBGYOR Group of Schools and its educational programmes,

visit: https://www.vgos.org/

To know more about Rustom Kerawalla’s work spanning education, skill development and the broader Education-to-Work ecosystem, please visit

Related resources:

Rustom Kerawalla Official Profile 

Rustom Kerawalla Education Blog

Nucleus Ai Automation Launches in India to Build the Intelligent Communication and Automation Infrastructure for Modern Business

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Noida-Based AI & Automation Startup Offers WhatsApp Business API, AI Chatbots, RCS Messaging, Bulk SMS, SaaS Development and Digital Platforms Positioned as India’s Intelligent Business Infrastructure Layer

NOIDA, Uttar Pradesh, India August 2026: NucleusAi Automation Private Limited, a next-generation artificial intelligence and business automation company incorporated in Noida, India, today announced its official brand launch introducing a comprehensive suite of AI-powered communication, automation, SaaS and digital infrastructure services purpose-built for India’s rapidly evolving business landscape.
The company launches with eight core service lines WhatsApp Business API, RCS messaging, Bulk SMS and OTP, Voice SMS and IVR, AI Chatbot development, Agentic AI, website and E-Commerce development, custom SaaS and ERP development, and digital marketing — all delivered under a fixed-price, client-ownership contract model that represents a structural departure from conventional technology vendor relationships.
THE MARKET OPPORTUNITY: India’s Intelligent Business Moment
India’s business ecosystem is undergoing a profound digital transformation. Enterprises, startups and small businesses alike are navigating the convergence of artificial intelligence, cloud computing and mobile-first communication seeking technology infrastructure that is sophisticated enough to scale and affordable enough to adopt without enterprise budgets.

The WhatsApp Business communication channel alone reaches over 500 million active Indian users, yet a significant proportion of Indian businesses still manage customer conversations from personal accounts with no automation, no analytics, no CRM integration and no ability to scale. AI chatbots, business automation workflows and intelligent SaaS platforms remain largely inaccessible to the SME segment that forms the backbone of India’s commercial economy, owing to pricing structures and contract models designed for multinational corporations.

NucleusAi Automation was built to close this gap not by offering a cheaper version of enterprise software, but by building an entirely new infrastructure layer that is intelligent from the ground up, priced for Indian businesses, and structured so that every client owns, controls and retains everything that is built for them.

TARGET MARKETS & INDUSTRY VERTICALS
NucleusAi Automation’s infrastructure services are designed for the full spectrum of India’s digitizing business economy:
SMEs & MSMEs
WhatsApp Business API & RCS Messaging for customer communication · AI chatbot for 24/7 inquiry handling · Bulk SMS for alerts and OTP · Affordable website with full ownership · Local SEO and digital marketing · CRM Startups & Scale-ups
Rapid chatbot MVP deployment · WhatsApp-native sales funnels · RCS for product marketing campaigns · Fixed-price SaaS development · API-first communication infrastructure · CRM
Enterprises & Corporates
Enterprise WhatsApp Business API integration · Custom AI automation workflows · Agentic AI·ERP and CRM SaaS development · Multi-channel communication (WhatsApp + RCS + SMS + Voice) · Advanced analytics and reporting

Contact
NucleusAi Automation Private Limited
CIN: U63111UW2026PTC255078
Bhutani Alphathum, Sector-90, Noida, Uttar Pradesh.
Email- hello@nucleusaiautomation.com
Phone- 8139-933-933 www.nucleusaiautomation.com

IBC’s Digital Dragons Awards Honours India’s Best in Digital Marketing; Infidigit Tops the Night

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Infidigit wins nine Dragons and Agency Of The Year 2026, while Sattva Group, Lulu Group India, Goldmine, KNOLSKAPE, Savit Interactive, VML and industry leaders also shine.

Mumbai — July 3, 2026 — The Indian Business Council (IBC) recognised outstanding achievements in digital marketing at this year’s Digital Dragons Awards, bringing together leading brands, agencies and marketing professionals from across the country. Infidigit emerged as the evening’s biggest success story, winning nine Dragons along with the prestigious Agency Of The Year 2026 award.

Several other winners made a strong impression during the ceremony. Sattva Group claimed three Dragons for its #MyHappyCorner Children’s Day campaign, Mumbai launch campaign and corporate website, while Lulu Group India celebrated two award wins for its digital campaigns. Goldmine secured Best Content in a Social Media Marketing Campaign for Bank of Baroda’s Pehchaan Con, Savit Interactive won Best Search Marketing Campaign, KNOLSKAPE earned Best B2B Marketing by an HR-Tech Company, and VML was recognised for Best Performance Driven Social Media Campaign through its work on Sturdo by Greenlam Laminates.

The event also applauded individual achievements across the digital marketing industry. Viren Vesuwala was honoured as Digital Person of the Year, Dinesh Shetty received Digital Influencer of the Year, Aniket Dhuri was recognised as Digital Marketer of the Year, and Milan Nakrani won Best Digital Marketing Leader – Veteran Category. Together, the winners highlighted the depth of talent and innovation driving India’s digital-first economy.

NaME Awards 2026 Invites Marketers and Brands to Compete for National Recognition

The next opportunity to earn industry recognition has already begun. The Indian Business Council has opened nominations for the 5th Edition of the National Awards of Marketing Excellence (NaME) Awards and Summit, with winners set to be announced on October 9, 2026.

The next stage is set. Will your success story be the next one celebrated?

Media Contact:

Dakshata Desai

Head of Alliances – Indian Business Council

77108 09414

dakshata@indianbusinesscouncil.org

Disclaimer: This article is based on information, announcements, and materials provided by the organizers and/or their authorized representatives. The publisher has not independently verified all claims, award results, or statements mentioned herein and does not guarantee their accuracy or completeness. Any views, opinions, or claims expressed belong solely to the respective organizations or individuals. If any information requires correction or update, please contact the publisher or the event organizer.

SMANN is Transforming Local Commerce by Empowering Businesses Across Maharashtra

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Navi Mumbai, India – July 2026 – As India’s digital economy continues to evolve, local businesses are increasingly looking for technology platforms that help them compete with larger brands without compromising their identity. SMANN is emerging as one of Maharashtra’s fastest-growing local commerce platforms by connecting neighborhood businesses with customers through technology-driven food discovery and logistics solutions.

Founded with a mission to empower local entrepreneurs, SMANN was created to solve one of the biggest challenges faced by small businesses—access to affordable digital infrastructure and reliable delivery services. Beginning its journey in Pune, the company has expanded its presence to Mumbai and Kolhapur while supporting more than 500 businesses and facilitating over one lakh deliveries across its network.

Unlike conventional marketplaces, SMANN focuses on strengthening local ecosystems by helping independent restaurants, cloud kitchens, bakeries, home chefs, grocery stores, and other neighborhood businesses reach customers through an integrated technology platform. The company’s approach combines digital ordering, logistics support, and operational simplicity to help merchants grow sustainably.

SMANN currently offers two core services:

SMANN Foods, a hyperlocal food discovery and delivery platform featuring verified local brands.
SMANN Parcel, providing logistics infrastructure and delivery support for businesses requiring dependable last-mile services.

The platform is built around a “Local First” philosophy, ensuring that independent businesses receive access to technology and delivery capabilities traditionally available only to larger enterprises. By simplifying operations and enabling digital growth, SMANN helps businesses focus on what they do best—serving their customers.

Looking ahead, the company plans to continue expanding across Maharashtra while strengthening its technology ecosystem for merchants and delivery partners. With its growing network and commitment to supporting local entrepreneurship, SMANN aims to become the preferred operating platform for local businesses seeking scalable growth in an increasingly digital marketplace.

About SMANN

SMANN is a Maharashtra-based technology platform dedicated to helping local businesses grow through digital commerce and logistics solutions. Founded in 2022, the company provides food discovery, hyperlocal delivery, and business infrastructure that enable independent merchants to compete in today’s digital economy. With operations across multiple cities and a growing merchant network, SMANN continues to build solutions that make local businesses more accessible, efficient, and scalable.

Beyond Conventional Education: The Multi-Disciplinary Empire of the Gunesh Bharathiya Foundation®

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BENGALURU: While modern education often focuses narrowly on academics, a multi-disciplinary platform in India is taking a different approach — blending pedagogy, the arts, and traditional wisdom. Led by educator, entrepreneur, and Karnataka Achievers Record holder Gunesh Bharathiya, the Gunesh Bharathiya Foundation® has grown into a widereaching platform for holistic human development. Built on the philosophy “It’s all just love,” the foundation runs programs across skill training, literature, music, and lifestyle guidance, aiming to support human potential from multiple angles.

At the core of the foundation’s work are its NEP-aligned training programs, designed for schools, pre-university colleges, and higher education institutions. The certifiable workshops address gaps in emotional intelligence and realworld skill development often missing from standard curricula. To date, the foundation has trained more than 5,000 students and 1,000 teachers, with documentation aligned to NAAC and NBA accreditation standards.

Beyond its educational programs, Gunesh Bharathiya has built three additional platforms: Speaks, Musics, and Publications. Gunesh Bharathiya Speaks is a YouTube and podcast series, also available on Spotify and Apple Podcasts, focused on life coaching and soft skills for young audiences. Gunesh Bharathiya Musics is his production house, featuring original compositions including Geethanjali and Sarvagna. Under Gunesh Bharathiya Publications, he has authored a 100-story Kannada collection and a poetry book, with a third title currently in progress.

The foundation also offers personalized life guidance through astrology, numerology, and Lal Kitab consultations. Sessions range from focused “Seeker’s Consultations” to more comprehensive “Complete Life Mapping” sessions, offering practical lifestyle recommendations drawn from these traditions.

By combining skill development with creative and personal guidance, the Gunesh Bharathiya Foundation® brings together several disciplines under one roof. For more on their programs, creative work, and consultations, visit www.guneshbharathiyafoundation.org.

Dream Homes, Not Luxury Price Tags: How GoMend Is Making Beautiful Interiors Affordable for Every Indian

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NEW DELHI: For decades, interior design has been perceived as a luxury reserved for the wealthy. Beautiful homes featured in magazines and social media often came with equally intimidating price tags, leaving millions of homeowners believing that creating their dream home was simply beyond their reach.
A new homegrown brand is determined to change that.
GoMend has entered the Indian interiors market with a simple yet powerful belief—that every family deserves to live in a home they love, regardless of their budget.
The Man Behind Affordable Interiors
Founded by civil engineer Shah Arafat Khan, GoMend was born from a vision much bigger than building beautiful spaces. It was created to make professional interior design and renovation affordable, transparent and accessible to ordinary Indian families.
After spending over fifteen years delivering residential, commercial and infrastructure projects across India, Shah Arafat realised that the biggest obstacle preventing people from renovating their homes wasn’t aspiration—it was affordability.
“Almost everyone dreams of a beautiful home,” says Khan. “The tragedy is that many people never pursue that dream because they believe interiors are only for the rich. We wanted to change that.”
That belief became the foundation of GoMend.
Unlike conventional interior companies that often involve multiple intermediaries and escalating costs, GoMend (www.gomend.in) follows an engineering-first approach, focusing on efficient planning, smart execution and cost optimisation. The result is premium-quality interiors at prices that are dramatically more affordable than the market norm.
Its most talked-about offering has already captured attention—professional interior solutions starting from just ₹4,999, making home transformations accessible to thousands of families who had previously considered them out of reach.
Whether it is a compact apartment, an independent house, a retail outlet or an office, GoMend believes every space deserves thoughtful design without forcing customers to compromise on quality or exceed their budgets.
The philosophy behind the brand is deeply personal.
Having experienced financial hardships during his own journey, Shah Arafat believes success carries a responsibility to give back to society. For him, GoMend is more than a business—it is a mission to bring happiness into people’s lives by helping them transform the place where they create memories every day: their home.
“A house is made of bricks and concrete,” he says. “A home is built with dreams, emotions and memories. If we can help families achieve that dream at a price they can genuinely afford, we’ve achieved something far greater than completing another project.”
The company combines over fifteen years of engineering expertise with a customer-first approach, offering complete renovation and interior solutions while maintaining transparency in pricing, quality of materials and project execution.
Already expanding rapidly across Delhi NCR and Kolkata, GoMend is preparing for an ambitious nationwide rollout, with plans to make affordable, professionally executed interiors available across India.
At a time when homeowners are demanding greater value, transparency and trust, GoMend is positioning itself as more than an interiors company.
It is leading a movement to prove that beautiful homes should never be a privilege reserved for a few—they should be within reach of every Indian family.
For Shah Arafat Khan, that has always been the dream.
Now, through GoMend, he intends to make it everyone else’s reality.

Meet The Founders Behind Slazzy: Building India’s Hyperlocal Fashion Commerce Network

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Who are the founders of Slazzy?

Slazzy was founded by Shubham Gopal and Mansi Bajpai, two professionals with the experience in technology, e-commerce, operations, and scaling businesses.

Shubham Gopal – Founder & CEO

Shubham has over 7 years of experience in software development and e-commerce technology. Before starting Slazzy, he worked as a Senior Technical Consultant at EY (Ernst & Young).

During his career, he worked with multiple e-commerce brands and digital businesses, helping them build and scale technology solutions.

While working with these brands, he repeatedly noticed a common problem: customers often needed clothing urgently but had no reliable way to get fashion delivered quickly. At the same time, local fashion retailers had inventory sitting in their stores but lacked digital reach.

This observation eventually became the foundation of Slazzy.

Mansi Bajpai – Co-Founder & Head of Operations & Growth

Mansi brings over 6 years of experience in operations, growth, merchant management, and city-level execution.

Before Slazzy, she worked with companies such as Zomato, OYO, and Paytm.

At OYO, she was responsible for revenue growth and handled large-scale operational responsibilities. She gained hands-on experience managing teams, working with partners, scaling operations, and launching growth initiatives.

Her understanding of hyperlocal operations and merchant ecosystems became a key strength in building Slazzy’s operational model.



How did the idea for Slazzy start?

The idea came from a simple real-world problem.

Many people have experienced situations like:

  • An unexpected party invitation.
  • A job interview the next day.
  • A wedding function in a few hours.
  • A college event.
  • A date night.
  • An important office meeting.

In these situations, people often realize they need clothing urgently.

The problem is that traditional fashion e-commerce platforms usually take several days to deliver.

As consumers, we can order food in minutes and groceries within hours, but fashion remains one of the slowest categories in e-commerce.

We felt that this experience needed to change.



What problem is Slazzy solving?

Slazzy solves three major problems.

1. Customers need fashion instantly.

Fashion is often linked to specific events and occasions.

Customers don’t always shop weeks in advance.

Many purchases are urgent.

Current e-commerce platforms are not designed for these situations.

2. Local fashion stores struggle to compete online.

Thousands of local retailers have great products but limited digital visibility.

Most customers don’t know what inventory is available in nearby stores.

3. Fashion inventory remains underutilized.

Retail stores already have products, sizes, and styles available.

The challenge is connecting nearby demand with nearby supply.



Why didn’t you choose the dark store model?

This is one of the most common questions we receive.

The simple answer is that fashion is very different from groceries.

A dark store works well when products are limited and predictable.

Fashion is different because:

  • Every product has multiple sizes.
  • Every product has multiple colors.
  • Trends change frequently.
  • Inventory changes daily.
  • Customers expect variety.

To build a dark store for fashion, we would need to purchase and maintain a massive inventory.

That would require significant capital and create inventory risk.

Instead of creating new inventory, we decided to utilize inventory that already exists.



Why did you choose a hyperlocal model?

Because the inventory is already available.

Every city has hundreds of fashion stores.

Every store has products sitting on shelves waiting for customers.

Our question was:

Why build warehouses when the products already exist nearby?

The hyperlocal model allows us to:

  • Offer more variety.
  • Reduce inventory risk.
  • Scale faster.
  • Support local retailers.
  • Improve unit economics.

Rather than competing with local stores, we empower them.



How does Slazzy work?

The process is simple.

  • Customers browse products through Slazzy.
  • Nearby partner stores receive the order.
  • The best available inventory is selected.
  • Delivery partners pick up the product.
  • Customers receive their order in approximately 60 minutes.

This creates value for everyone.

Customers receive products faster.

Retailers increase sales.

Cities become digitally connected.



What makes Slazzy different?

Most fashion marketplaces focus on warehouses and national inventory.

Slazzy focuses on local inventory.

Most platforms deliver in days.

Slazzy delivers in minutes.

Most platforms compete with retailers.

Slazzy partners with retailers.

Most platforms require significant inventory investment.

Slazzy operates an asset-light model.



Why do you believe this model will work?

Consumer behavior is changing rapidly.

People increasingly expect instant convenience.

Food delivery transformed restaurants.

Quick commerce transformed groceries.

We believe fashion is the next major category to evolve.

The infrastructure already exists:

  • Retail stores exist.
  • Inventory exists.
  • Delivery networks exist.

The missing layer is technology.

That is what Slazzy is building.



What is the long-term vision?

Our vision is to become India’s largest hyperlocal fashion commerce network.

We started in Lucknow.

We are preparing for expansion into Delhi NCR.

In the future, we aim to connect thousands of fashion retailers and millions of consumers across India.

We believe the future of fashion commerce is local, fast, and technology-driven.

And we want Slazzy to lead that transformation.



Why did you choose Lucknow as your first city?

Many startups immediately launch in cities like Bangalore, Mumbai, or Delhi.

We deliberately chose Lucknow.

Lucknow provides the ideal environment to test and validate a hyperlocal fashion commerce model.

Compared to larger metropolitan cities, Lucknow has:

  • Lower traffic congestion
  • Faster delivery movement
  • Lower operational costs
  • Easier retailer onboarding
  • Better control over customer experience
  • A growing population of digitally active consumers

For us, Lucknow was not a smaller market.

It was a smarter starting point.

Launching in Lucknow allowed us to test customer behavior, optimize operations, understand retailer challenges, and refine our technology before expanding into larger and more complex markets.

Instead of burning capital in a large city, we focused on building a repeatable and scalable model first.

Playstore- https://play.google.com/store/apps/details?id=com.slazzy&pcampaignid=web_share

App store- https://apps.apple.com/in/app/slazzy/id6762513597